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Toyota Motor Corporation

Assignment:    Toyota Motor Corporation:  Toyota Motor Corporation's marketing strategy in the U.S., Japan, and South America.    (MKTG 301, 20 February 2003)    Toyota division organizational analysis, excluding Prius and Lexis, with industry information, company information, market information, periodical articles.    (BA 410, 9 July 2003)
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Foster Business Library Databases:

    The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases; see also the four folders at the top of that list for lists of Foster databases by topic:  Books, Articles--Full Text, Articles--Citations and Abstracts, and Company and Industry.   For more information on the three dozen Foster business databases, click here.   For more information on which of the three dozen Foster business databases to use, click here.   For more information on accessing Foster databases from off campus, click here.   For information about responsible database usage, click here.

  • Hoovers Online:   Under Business Databases on the Foster Business Library homepage. Hoovers Online offers information about 14,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc. Most information on this site is free and available on the Web (not just through the Foster Business Library homepage) but, via the Foster homepage, you can access the more detailed Members Only information (not available from home).

    See the company factsheet for Toyota Motor Corporation and the link to the longer Company Overview as well as to company Financials. See also the list of companies (and competitors) in the Automotive & Transport - Auto Manufacturers industry and the Competitors section, comparing the company and its top three competitors.

  • Lexis-Nexis Academic Universe:   To find company information, go to Business and then to Company Financial where you can obtain financial and other data by for companies. Information is available from twenty different sources (each of which must be searched separately). Included among the sources is Hoovers Online, with members' access to company profiles. SEC filings, particularly company 10K annual reports, are a particularly rich source of company as well as industry information. Use your browser's Find command (or Control-F) to locate references to particular terms of interest in 10K filings such as trends, strategy, competitors, industry, etc. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

    Searching in SEC Filings and Reports for TM in retrieved eight 20-F reports (or parts of reports) for this foreign company, back to 2000. A search in the August, 2002 report for the term Marketing retrieved ten references. As the latest report explains, "Today, Toyota operates through 470 consolidated subsidiaries and 231 affiliated companies of which 58 companies are accounted for through the equity method." Typically, most large companies do not itemize operations for individual subsidiaries.

  • EIU Online:   One of the world's top sources for country intelligence, the EIU (Economist Intelligence Unit) employs 500 analysts who research almost 200 nations. The Foster Business Library provides access to their Country Profiles, Country Reports, Country Commerce, and Country Finance in print editions and this database provides online access to these publications, often in both HTML and PDF formats.

    An advanced search in Viewswires, limited to the automotive industry, for Toyota and marketing retrieved a list of 17 articles.

  • Euromonitor Market Research Monitor:   This database provides global consumer market information, with demographics, trends and developments, market background, market sizes and forecasts, market shares, key players, and company profiles. This database provides over 1,800 reports with market data and detailed company profiles, including market shares, brand information, company strategy and SWOT analyses of the companies, for many countries. For eight major countries (Australia, China, France, Germany, Japan, South Korea, the United Kingdom and the United States), in-depth industry information is also available. Euromonitor also publishes important print titles in the Foster Business Library reference collection including European marketing data and statistics, International marketing data and statistics, and World consumer income and expenditure patterns.

    A search in this database, in titles, for Toyota, produced no reports; a search in text for Toyota produced a list of 27 reports, many of them about the automobile markets in the United Kingdom and Japan. See the July 2002 market share report on Passenger cars, ATVs, RVs and pick-ups in the USA.

  • Factiva:   Use the Company Quick Search tab near the top of the screen to initiate a search for information about public or private companies; considerably more information is avaiable for the former than for the latter. (This database is only accessible from the library computers in the Foster Business Library and Balmer, MacKenzie Lewis Halls and SeaFirst Executive Education Center, on the Seattle campus, and at the Tacoma Campus and on Bothell Campus Libraries. It is not accessible from any other location on campus or through a dial-in connection.)

    A Company Quick Search for TM retrieved information about the company's history, news about the company, press releases, trade articles, pictures, financials, etc.

  • Investext:   On the Foster Business Library homepage, listed under Business Databases; also listed under Company and Industry. Investext contains indexing and the full text of company and industry research reports prepared by leading Wall Street firms, as well as regional and international brokerage and financial firms. All reports are in PDF format. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

    A company search for Toyota Motor Co produced a list of 254 reports from sources such as Merrill Lynch, Morgan Stanley and others.

  • Statistical Universe:   Under Business Databases on the Foster Business Library homepage. Statistical Universe is an index to statistical data in commercial, international and U.S. government publications. Try the Power Tables for quick access to tables of data in GIF format.

    A keyword search for Toyota produced 25 tables. A search for "Motor vehicle industry" produced a message warning that more than a thousand tables would be retrieved by such a search. Narrowing the search with the term expenditures produced a list of over 150 tables; for "Motor vehicle industry" and marketing, 59 tables. A search for the subject Automobiles produced more than a thousand tables; for Automobiles and marketing, 64 tables.

  • Forrester Research:   Under Business Databases on the Foster Business Library homepage. Forrester Research provides access to reports and briefings on the effects of technology change on businesses, consumers, and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet. To use this database, UW users must establish a personal account from a UW IP address. (Available from off-campus.)

    A search for Toyota retrieved 57 reports--but with the highest relevancy rating only 12%.

  • Mediamark Reporter:     CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Print copies of Mediamark Research are available in over 20 volumes in the Foster Business Library reference collection, call number HF5415.3 .M43, dated spring 1998; the online version offers year 2000 data. Search tips for using this database are available by clicking here. Available only on PC #19.

    Demographics of all Toyota purchasers may be found under Automotive, Autos & Trucks, Make/Model, as well as for several Toyota models.

Web Resources:
    Unlike the library databases above, these online resources are available wherever you have web access; they do not require that you access them via the UW Connectivity Kit or the UW Libraries Proxy Server for authentication. For links to business websites by topic, see Business Resources on the Web on the Foster Business Library homepage. Good sources for business topics include trade associations (which often provide industry data unavailable elsewhere) and government regulatory and oversight agencies (which are also a good source for industry data). When using web resources, be sure to evaluate the credibility of these resources.

  • Toyota Motor Corporation:   Company websites can be a rich source of information on corporate history, financials, marketing, news, and product information--or they can provide very little information about the company while furnishing a very large amount of product information. This company homepage is a good source for information about the company but, surprisingly, there is no site search feature. See Corporate Information for company history, overview, and special reports. See Investor Relations for financials, annual reports back to 1997, etc. See also the separate sites for various countries and regions.

  • Quicken.Com:   This site is a good source for information about companies and about their position among their competitors; use the Compare Companies feature on the left menu for this information. See the company profile for Toyota as well as the company's dominant position among its competitors in terms of market capitalization in the Auto Manufacturers/Major industry.

  • Yahoo! Finance:   This site is excellent for company and investment information as well as an excellent source for financial ratio comparisons with industry, sector and S&P 500. See the company profile for Toyota Motor Corporation as well as the excellent Ratio Comparisons for the company, its industry, its sector, and the S&P 500.

  • Automotive Intelligence:   This site provides information about automobile companies from around the world. Manufacturers are its main focus, but it has suppliers too. Revenues, production, employees, income, profits, and historical revenues are available in addition to information about the companies and about the automotobile industry. The site includes a search feature. See the company profile for Toyota Motor Corporation. See also the data for worldwide sales by manufacturer for 1997, 1998, 1999 and 2000, as well as a list of companies ranked by market capitalization in December 2000.

  • National Automobile Dealers Association:   "The National Automobile Dealers Association, founded in 1917, represents more than 19,400 new car and truck dealers, both import and domestic, with more than 49,300 separate franchises. NADA membership is open to any new-automobile or new-truck dealership holding a new automobile or truck sales and service franchise." The Association "provides counsel on legal and regulatory matters, represents dealers on Capitol Hill, develops research data on the automobile industry, and operates training and service programs to improve dealership business operations, sales and service practices. It's the research and industry data that makes trade and industry associations such valuable sources for information. This site also offers a search engine. See the Media Center for NADA Data on the industry (most of which are in PDF format). See also the Data section. See also the NADA document on Internet/Web Site Framework (12 PDF pages).

  • Business Full Coverage (Yahoo! Daily News):   Yahoo! Daily News for business includes Business Full Coverage webpages for four dozen important business topics of high interest, including many industries. These full coverage reports collect articles, webpages, and links to relevant organizations, audio, video, and recent news stories. See their Business Full Coverage for the Automotive Industry.

  • U.S. Office of Automotive Affairs:   The mission of the U.S. Office of Automotive Affairs is to facilitate and expand global business opportunities for U.S. automotive vehicle and parts manufacturers. OAA's client companies range from General Motors - the world's largest corporation - to large, medium and small automotive parts and accessory suppliers. The Office maintains close relationships with a wide variety of individual U.S. and foreign-based companies and their representative trade associations. This office is part of the International Trade Administration in the U.S. Department of Commerce. There is no search box at this site. See automobile industry data, quick facts on the U.S. motor vehicle market, import requirements and industry links.

  • Business Updates:   According to Robert Berkman, "This portal collects timely headlines from online news sites and a selection of blogs via the use of RSS feed technology. Business Updates currently provides news headlines on more than a dozen popular, narrowly defined business topics as well as news about and from 15 large corporations." Among the fifteen companies covered is Toyota.

Foster Business Library Reference Collection:
    The Foster Business Library reference collection consists of business handbooks, encyclopedias, dictionaries and other quick reference tools. It is located behind the Reference Desk in the center of the library's first floor. The reference works listed below are arranged according to call number and, since none of these books circulate, they should always be available--except when in use by a library user.

  • Global, Inc.: an atlas of the multinational corporation.
    This large heavily-illustrated, map-rich paperback covers the foundations of globalization, the history of multinational corporations, global corporations by industry, the impacts of multinational corporations on employment and wages, taxes, technology, capital, culture, environment, and standards, and the governance of multinational corporations.
    Foster Business Library Reference, CALL NUMBER: G1046 .Q1 .G3 2003.

    See Toyota on pages 40 and 41.

  • International marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
    Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.
    Also available     online.

    See Automotives on pages 592 to 606.

  • Statistical abstract of the United States.
    Information about many industries as well as demographic information; check index for references to tables. The sources for each table are often a valuable source of additional information.
    Foster Business Library Reference, CALL NUMBER: HA202 .U56 2002.
    Also available online.

    See index page 978 for many tables on Motor Vehicles.

  • European marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
    Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2003.
    Also available online.

    See Automotives on pages 386 to 399.

  • World consumer income & expenditure patterns.
    The first half of this volume covers socio-economic patterns, personal income, and consumer expenditures in the domestic market by commodity and by function for 52 major countries, with data from 1990 to 1998; the second half consists of individual five-page profiles for each country.
    Foster Business Library Reference, CALL NUMBER: HB522 .W67 1999.
    Also available online.

    See Consumer Expenditure on Purchase of Cars, Motorcycles and Other Vehicles, 1990-1998 on pages 137 and 138.

  • World development indicators.
    This World Bank volume contains a large number of tables listing each country and key data about its people, environment, economy, markets, employment, poverty, etc.
    Foster Business Library Reference, CALL NUMBER: HC59.15 .W656 2002.
    Also available, in part, online at http://www.worldbank.org/data/wdi/home.html.

    See Motor Vehicles on page 3.12 and Information Age on page 5.10.

  • U.S. industry & trade outlook..
    Published by the U.S. International Trade Administration, this source provides an industry by industry overview of the U.S. economy, for 35 industries, with numerous tables, charts, industry reviews, forecasts and analyses.
    Foster Business Library Reference, CALL NUMBER: HC101 .U543 2000.
    Also available online under Free Industry Overviews.

    See chapter 36 for Motor Vehicles, with nine references to Toyota; or view this chapter online (in 10 PDF pages).

  • Standard & Poor's industry surveys.
    This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
    Foster Business Library Reference, CALL NUMBER: HC106.6 .S74 2002.

    See Autos and Auto Parts, dated December 2002, in volume one.

  • Industry studies.
    This excellent reference work provides essays, mostly by professors of economics, about 14 significant industries:  automobiles, beer, broilers, pharmaceuticals, steel, airline service, retail commercial banking, casino gambling, electric power, health insurance, motion pictures, nursing homes, microcomputer platforms, and telecommunications.
    Foster Business Library Reference, CALL NUMBER: HC106.8 .I53 2002.

    See the industry survey for Automobiles on pages 3 to 26.

  • Consumer dimensions 2000.
    Trend data on U.S. population, marital and housing status, education, employment, income, residence location, race and ethnicity, food and beverage, shopping, personal care, health and health care expenditures, internet usage, sports and fitness, leisure time, travel, automotive, financial and alcohol and tobacco.
    Foster Business Library Reference, CALL NUMBER: HC110.C6 C562 2000.

    See chapter nine for Automotive, starting on page 475, with consumption information.

  • Business: the ultimate resource.
    This 2,200-page single volume is "designed to offer a wide range of insights, information, and practical guidance on every aspect of management" via 2.5 million words of text from 200 contributors, with 700 illustrations and 150 maps, in seven major sections including best practice, a management library, business thinkers and management giants, a business dictionary, a world business almanac, and a guide to business sources.
    Foster Business Library Reference, CALL NUMBER: HD38.15 .B878 2002.

    See the Industry Profile for Automotives on pages 1825 to 1827; the profile of management giant, Eiji Toyoda, on pages 1144 to 1145, and the Toyota production system on pages 953 and 1030 to 1031.

  • The ultimate book of business brands.
    This slim paperback covers 50 companies from a brand perspective, with three to six page essays on each company.
    Foster Business Library Reference, CALL NUMBER: HD69 .B7 .C722 2003.

    See Toyota on pages 187 to 189.

  • Encyclopedia of global industries.
    Twelve-page descriptions of 125 global industries, with background and development information, current conditions, industry leaders and further reading.
    Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.

    See Motor Vehicles, starting on page 1031.

  • International directory of company histories.
    This set of over 30 volumes offers histories of more than 4,000 companies, worldwide, with each history running just two to four pages; check the company index in the most recently published volume to locate a specific company history or update as well as any other references to that company in other company histories.
    Foster Business Library Reference, CALL NUMBER: HD2721 .I57

    See Toyota in volume one, pages 203 to 205, with updates in volume 11, pages 528 to 531, and volume 38, pages 458 to 462.

  • A2C: the second automotive century.
    This 74-page pamphlet, from PriceWaterhouseCoopers, in three sections, examines the challenges and opportunities, new boundaries, strategic scenarios facing automobile companies worldwide, and forecasts for the industry and its key players into 2006. Unfortunately there is no index to the sections or to the report as a whole.
    Foster Business Library Reference, CALL NUMBER: HD9710 .A2 .A19 2000a.
    Also available online, in PDF format.

    See six references to Toyota in section one.

  • Ward's motor vehicle facts & figures.
    This slim annual volume covers a multitude of facts about the U.S. auto industry with an emphasis on the U.S., Canadian and Mexican markets. There is an index but without any references to specific manufacturers.
    Foster Business Library Reference, CALL NUMBER: HD9710 .U5 .M63a 2002.

    See World Production on pages 12 and 13; U.S. Retail Sales, starting on page 15; World Registrations, on pages 50 and 53; World Trade in Motor Vehicles, page 59.

  • Ward's automotive yearbook.
    The primary sourcebook for current information about all aspects of the automotive industry.
    Foster Business Library Reference, CALL NUMBER: HD9710 .U5 .W3 2002.

    See World Wrapup on pages 13; Global Auto Industry on pages 14 to 34; Focus: Asia/Pacific, pages 66 to 90; Focus: Europe, pages 92 to 113; Focus: United States, pages 119 to 123. See also index page 11 for many references to Toyota.

  • Plunkett's automobile industry almanac.
    This almanac offers information about major industry trends, industry statistics, industry information, major companies in the industry, with indexes by state, country, region, etc. The major part of each almanac provides one-page profiles of companies in the industry, with directory information, growth plans and special features, contacts, brief financials, brief salary and benefits data, and women officer-director and advancement information. Unfortunately, this almanac lacks a general index.
    Foster Business Library Reference, CALL NUMBER: HD9710 .U6 .P58 2003.

    See the profile for Toyota Motor Corporation on page 355 and references to the company on pages 7, 8, 10, 14 to 17, and 19.

  • Demographics USA. County edition.
    1,500 pages of maps, demographic and economic information, covering population, race and ethnicity, age and sex, income, retail sales, business establishments, consumer expenditures and employment data for states, counties, metro areas and cities.
    Foster Business Library Reference, CALL NUMBER: HF3007 .S96 2002.

    See Consumer Expenditures for total U.S., section 12, for expenditures on transportation.

  • Market share reporter.
    Annual compilation of U.S., Canadian, and Mexican market share data for companies, products and services, arranged by SIC code and with indexes by product, company and topic.
    Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2003.

    See Toyota in the company index on page 522 and in the brands index on page 543.

  • World market share reporter.
    An annual compilation of market share information for worldwide companies culled from thousands of periodical articles; use the company, product or brand indexes in the back of the volume to identify the company that you are researching.
    Foster Business Library Reference, CALL NUMBER: HF5410 .W67 2001-2002.

    See Toyota in the company index on page 516 (many tables) and in the brands index on page 529.

  • Ad $ summary.
    This two-volume work reports paid advertising expenditures in major media categories for companies and brands in America.
    Foster Business Library Reference, CALL NUMBER: HF5801 .A18 January-December 2001.

    See Toyota in book II, on pages 663 to 666.

  • The Advertising Age encyclopedia of advertising.
    In three volumes, this heavily-illustrated encyclopedia includes profiles of more than 120 ad agencies worldwide, essays on 80 leading agencies, detailed articles on 40 U.S. agencies, biographies of 47 major advertising figures, as well as 160 significant corporate advertisers, brands, and campaigns, 20 essays on market research methods, and 52 essays on advertising tools and operations.
    Foster Business Library Reference, CALL NUMBER: HF5803 .A28 2003.

    In volume one, see Automobiles, pages 108 to 115, and, in volume three, Toyota on pages 1550 to 1553.

  • Standard directory of advertisers.
    This annual two-volume publication, also known as The Advertiser Red Book, is the most comprehensive source for information on the advertising practices of 24,000 U.S. and Canadian companies spending a minimum of $200,000 on national and regional advertising. See the company index on pages A-1 to A-49.
    Foster Business Library Reference, CALL NUMBER: HF5805 .S7 2003.

    See Toyota Motor Sales, USA on page 214.

  • Company/brand$.
    This two-volume work reports and itemizes all paid advertising space and expenditures in ten major media categories for companies and brands in America, in several hundred consumer and Sunday magazines, in newspapers, outdoor advertising, television, and radio.
    Foster Business Library Reference, CALL NUMBER: HF5813 .U6 .C68 2001.

    See Toyota in book II, pages 1007 to 1021.

  • Encyclopedia of major marketing campaigns.
    This massive 2,000-page reference profiles 500 of the most notable advertising and marketing campaigns of the twentieth century, from Adolph Coor's to Zenith Electronics. Arrangement is by company name and, if the company name is that of a person, by their first name. For each campaign, there is a four-page chapter with an overview, historical content, target market, competition, market strategy and outcome, as well as a few suggestions for further reading.
    Foster Business Library Reference, CALL NUMBER: HF5837 .E53 2000.

    See Toyota Motor Sales on pages 1775 to 1781.

  • Value Line investment survey.
    This large two-volume investment advice service provides regular reviews of 3,500 company stocks and their expected performance. The arrangement is not alphabetically by company; instead, use the index in a pocket in the front of the standard or expanded volumes to locate which volume your company is in and the issue number in which it appears.
    Foster Business Library Reference, CALL NUMBER: HG4501 .V26 (Quarterly)
    Also available online.

    See Toyota Motor ADR in the standard volume, edition number 1, under Auto & Truck Industry, page 109, dated June 6, 2003; see also the general industry summary on page 101.

  • Mergent international manual.
    This four-volume work covers 11,000 international companies in 117 countries, arranged alphabetically by country, with extensive information about companies, including history, chronology, acquisitions, mergers, spinoffs, properties, joint ventures, subsidiaries, officers and directors, consolidated income and balance sheets for three and two years, respectively, long term debit, options, etc.
    Foster Business Library Reference, CALL NUMBER: HG4509 .M66 2002.

    For Toyota, see volume three, pages 7027 to 7028.

  • World investment report.
    This paperback, from the United Nations Conference on Trade and Development, examines the role of transnational corporations and export competitiveness, of how transnational corporations make exports from developing nations more competitive, highlighting the strategies used by these corporations in their international production networks.
    Foster Business Library Reference, CALL NUMBER: HG4538 .W67 2002.

    See the international production case study for Toyota on pages 132 to 134.

Foster Business Library Books: Foster Business Library Corporate Annual Reports:

Foster Business Library Articles:

    In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases or in the Articles: Full Text folder.

    Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

  • ABI/Inform Global:

    This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select multiple databases, to the right of the search box. Click on all of the databases.

    Your search terms will be highlighted in red in each article. For tips on searching this database, click here.

    As an example, a search in this database, in all collections, for CO(Toyota Motor Corp) produced over 10,000 articles. This search may be combined with other subject searches to narrow and focus the list of articles. Examples include:

    • CO(Toyota Motor Corp) and SUB(Automobile industry), 2,724 articles;
    • CO(Toyota Motor Corp) and SUB(Business forecasts), 78 articles;
    • CO(Toyota Motor Corp) and SUB(Case studies), 143 articles;
    • CO(Toyota Motor Corp) and SUB(International markets), 46 articles
    • CO(Toyota Motor Corp) and SUB(Market shares), 123 articles;
    • CO(Toyota Motor Corp) and SUB(Statistical data), 179 articles;
    • CO(Toyota Motor Corp) and SUB(Target markets), 94 articles.

    For more substantive scholarly articles, chose the option Show articles from peer reviewed publications only; a search for CO(Toyota Motor Corp) with this option produced a list of 243 articles.

    As an example of marketing articles, a search for Toyota marketing strategy, in all collections, produced a list of 205 articles, searching in citations and abstracts; expanding this search, from citations and abstracts, to the full text of all articles, produced a list of 229 articles.

    As another example, a search for Toyota and marketing and United States produced a list of 145 articles, searching in citations and abstracts; changing this search from citations and abstracts to the full text of all articles produced a list of 86 articles. A search for Toyota and marketing and South America produced a list of two articles, searching in citations and abstracts; changing this search from citations and abstracts to the full text of all articles produced just one article. A search for Toyota and marketing and Japan produced a list of 266 articles, searching in citations and abstracts; expanding this search, from citations and abstracts, to the full text of all articles produced 325 articles.

Help:
4 September 2003; updated 13 November 2004.   Peter Stevens, Business Librarian, Foster Business Library, at stevens@u.washington.edu.