Team Librarian Consultation

Web Resources:

Unlike library databases, these Web resources are available wherever you have web access; they do not require that you access them via the UW Connectivity Kit or the UW Libraries Proxy Server for authentication. When using web resources, be sure to evaluate the credibility of these resources. For a subject index to web resources, see Business Resources on the Web on the Foster Business Library homepage.
• PepsiCo:   Public company homepages are often (but not always) an excellent source for information about the company, with links to annual reports, company news, product details, information about corporate goals and culture, company financial information, Securities and Exchange Commission filings, and company history. Look for the Investor Relations and About Us areas on the company homepage for company information. Under Company, see the company's History. See Investors for for the company's Annual Reports, back to 1996, and online S.E.C. filings.

• MSN Money/CNBC Investing:   This site is another good source for information about U.S. companies, with links to company reports, news, earnings estimates, financials, insider trading, and, in particular, ownership. See the company report for PepsiCo as well as the company's equity Ownership.

• Yahoo! Finance:   This site is excellent for company and investment information as well as an excellent source for financial ratio comparisons with industry, sector and S&P 500. See the company profile for PepsiCo as well as the excellent Ratio Comparisons for the company, its industry (which Yahoo classifies as Beverages, Non- Alcoholic), its sector, and the S&P 500.

• Beverage World:   Beverage World is a monthly trade magazine of the beverage industry, with information on all aspects of the industry, with statistics and links to further information. There is also a link to Beverage World International. The site includes a search engine. A site search for Pepsico retrieved 14 pages of records.

• Food Marketing Institute:   This organization is the primary trade association of food retailers and wholesalers in the U.S and world, composed of companies operating 21,000 retail food stores in the U.S. alone, with an annual sales volume of $300 billion. The institute includes some online grocery companies and its website offers some demographic and market trend information. There is a text Search feature on this website as well as a Search engine for their publications. Some of the material on this site is available to members only, or is only available for purchase. See the Facts and Figures section for statistical data. As an example, see Beverages and Snack Food under How $100 Was Spent.

• Food Consumption Data System:   This U.S. Department of Agriculture site, part of its Economic Research Service, collects and publishes data on food consumption in the country, including soft drinks. A search for Soft Drinks at this site produced a list of over 400 references. As an examples, see trends in per capita Soft Drink Consumption and Beverage Consumption Among U.S. Children and Adolescents (one page in PDF format).

• Porter's Five Forces:   This site is from QuickMBA, with a good summary of Porter's five forces. "QuickMBA is an online knowledge resource for business administration. Our goal is to help you to quickly find the business knowledge you need, when you need it, wherever you may be. Topics are presented as frameworks and summaries in the various subjects of business administration, as taught in the world's top MBA programs. QuickMBA is operated by the Internet Center for Management and Business Administration, Inc. No registration is required." See also their SWOT Analysis page. For similar pages, see Business Resource Software, Inc.'s pages on the Michael Porter Five Forces Model and SWOT Analysis. Finally, see Porter's homepage.

The Foster Business Library Reference Collection is located behind the Reference Desk in Foster.
• International marketing data and statistics.
  Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
  Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.

  See Soft Drink Expenditures on pages 390 and 396 to 397.

• Statistical abstract of the United States.
  Information about many industries as well as demographic information; check index for references to tables. The sources for each table are often a valuable source of additional information.
  Foster Business Library Reference, CALL NUMBER: HA202 .U56 2004-2005.
  (Also available Online)

  See table 201 on page 132 for Soft Drinks.

• European marketing data and statistics.
  Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
  Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2002.

  See Soft Drink Expenditures on pages 240 to 243 and pages 246 to 247.

• Encyclopedia of American industries.
  This heavy two-volume set provides essays on over 1,000 industries, with manufacturing industries largely in volume one and service and other non-manufacturing industries in volume two, arranged by Standard Industrial Code, with an index at the back of volume two.
  Foster Business Library Reference, CALL NUMBER: HC102 .E53 2005.

  See volume one for Bottled and Canned Soft Drinks and Carbonated Waters, on pages 155 to 122.

• Standard & Poor's industry surveys.
  This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
  Foster Business Library Reference, CALL NUMBER: HC106.6 .S74 September 2002.

  See Foods and Nonalcoholic Beverages in volume two; PepsiCo is one of the companies included in the Comparative Company Analysis at the end of this survey.

• Business: the ultimate resource.
  This 2,200-page single volume is "designed to offer a wide range of insights, information, and practical guidance on every aspect of management" via 2.5 million words of text from 200 contributors, with 700 illustrations and 150 maps, in seven major sections including best practice, a management library, business thinkers and management giants, a business dictionary, a world business almanac, and a guide to business sources.
  Foster Business Library Reference, CALL NUMBER: HD38.15 .B878 2002.

  See Michael Porter on pages 900 to 901 and pages 1038 to 1039; both sections cover his five forces; see also Performing a SWOT analysis on pages 468 to 469.

• Encyclopedia of global industries.
  Twelve-page descriptions of 125 global industries, with background and development information, current conditions, industry leaders and further reading.
  Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.

  See Soft Drinks and Bottled Water on pages 417 to 432.

• International directory of company histories.
  Studying the history of leading companies in an industry is a good way to learn more about the history of an industry. This set of more than forty volumes covers over 5,600 company histories worldwide, with each history running just two to four pages; check the company index in the latest volume to locate a specific company history or update as well as any other references to that company in other company histories. There is also an index by industry.
  Foster Business Library Reference, CALL NUMBER: HD2721 .I57

  See PepsiCo in volume one, pages 276 to 279; in volume ten, pages 450 to 454; and in volume 38, pages 347 to 354.

• Market share reporter.
  Annual two-volume compilation of U.S. and world market share data for companies, products and services, arranged by SIC code, and with indexes by product, company and topic.
  Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2005.

  See Soft Drinks in volume one, on pages 164 to 168, with references to PepsiCo on pages 201, 500, 597 to 598, 609, 617, 620 to 623, and on page 625.

• U.S. market trends & forecasts.
  This large volume provides an overview and projections for 400 significant industries and their component products or services, arranged alphabetically by industry name. For each product or service, there is a brief indication of the value of the U.S. market in 1998 and the compound U.S. market growth rate from 1993 to 1998 as well as a graph depicting market value in dollars and the growth rate. There is also a brief analysis of the market sectors for the product or service and a description of the market segmentation by volume for 1997, plus U.S. market share and market forecast information.
  Foster Business Library Reference, CALL NUMBER: HF5415.1 .U8 2001.

  See Carbonates, starting on page 529, and Energy and Sports Drinks, starting on page 575.

• RMA annual statement studies.
  Norms and ratios for many industries and sizes of business, itemized by asset size, and categorized by four digit SIC code.
  Foster Business Library Reference, CALL NUMBER: HF5681 .B2 .R6 2001-2002.

  See the ratios for SIC code 2086 (Bottled and Canned Soft Drinks) on pages 232 to 233; see the ratios for SIC code 2096 (Potato Chips and Similar Snacks) on pages 242 and 243.

• Industry norms and key business ratios.
  Key business ratios for 800 S.I.C industry categories, a publication of Dun & Bradstreet.
  Foster Business Library Reference, CALL NUMBER: HF5681 .R25 .I525 2001-2002.

  See SIC code 2086 on page 18; no ratios for SIC code 2096.

• Ad $ summary.
  This two-volume work reports paid advertising expenditures in major media categories for companies and brands in America.
  Foster Business Library Reference, CALL NUMBER: HF5801 .A18 January-December 2001.
  

  See PepsiCo in book II, on page 527.

• The Advertising Age encyclopedia of advertising.
  In three volumes, this heavily-illustrated encyclopedia includes profiles of more than 120 ad agencies worldwide, essays on 80 leading agencies, detailed articles on 40 U.S. agencies, biographies of 47 major advertising figures, as well as 160 significant corporate advertisers, brands, and campaigns, 20 essays on market research methods, and 52 essays on advertising tools and operations.
  Foster Business Library Reference, CALL NUMBER: HF5803 .A28 2003.

  See PepsiCo in volume three, pages 1196 to 1202.

• Red book/Standard directory of advertisers.
  This annual two-volume publication is the most comprehensive source for information on the advertising practices of 24,000 U.S. and Canadian companies spending a minimum of $200,000 on national and regional advertising. Companies may be accessed by 54 business categories or by state, province or city. Entries for companies advertising include SIC codes, business descriptions, statistics, personnel, approximate advertising expenditures, and media. Entries for ad agencies often include the companies and brand names handled and the executive assigned to each account. Volume two includes indexes by product by state or province, by brand name, by SIC code and by personnel. There is also a geographic index volume.
  Foster Business Library Reference, CALL NUMBER: HF5805 .S7 2003.

  See volume one, pages 281, for PepsiCo.

• Company/brand$.
  This two-volume work reports and itemizes all paid advertising space and expenditures in ten major media categories for companies and brands in America, in several hundred consumer and Sunday magazines, in newspapers, outdoor advertising, television, and radio.
  Foster Business Library Reference, CALL NUMBER: HF5813 .U6 .C68 2001.
  

  See PepsiCo in book II, on pages 829 to 831.

• Encyclopedia of major marketing campaigns.
  This massive 2,000-page reference profiles 500 of the most notable advertising and marketing campaigns of the twentieth century, from Adolph Coor's Zima to Zenith Electronics' The Quality Goes in Before The Name Goes On. Arrangement is by company name and, if the company name is that of a person, by their first name. For each campaign, there is a four-page chapter with an overview, historical content, target market, competition, market strategy and outcome, as well as a few suggestions for further reading.
  Foster Business Library Reference, CALL NUMBER: HF5837 .E53 2000.

  See nine campaigns for Pepsi-Cola, starting on page 1317.

• Directory of American firms operating in foreign countries.
  This three-volume annual publication lists 2,600 U.S. companies with 35,000 branches, subsidiaries, and affiliates in 190 countries. Volume one lists the firms in alphabetic order, detailing the countries in which the companies operate. The companies section is followed by listings by country, with Albania to Egypt in volume one, El Salvador to Mauritius in volume two, and Mexico to Zimbabwe in volume three.
  Foster Business Library Reference, CALL NUMBER: HG4538 .A1 .D5 2003.

  See volume one, page 333, for PepsiCo.

• Moody's industry review.
  Statistical data on 3,000 companies in 137 industries, with ranking, key financial information, operating data and ratios.
  Foster Business Library Reference, CALL NUMBER: HG4961 .M68 February 2003 - June 2003.

  See Soft Drinks for PepsiCo on pages 432 to 433.

• How products are made.
  This multi-volume illustrated set explains in essay form, in simple terms, how more than 700 products are produced.
  Foster Business Library Reference, CALL NUMBER: TS146 .H67

  See volume two for Soft Drink, on pages 418 to 422; see Potato Chips in volume three, pages 331 to 334.

The Foster Business Library maintains a collection of over 70,000 books on all business topics. To identify relevant books, go to the UW Libraries Catalog on the Foster Business Library homepage (under Business Databases). Try searching by keyword; use the Modify Search feature to restrict your list of books to the Foster Business Library and in order from newest book to oldest. To do so, use the pulldown menu under Location to specify Foster Business Library. Clicking on the titles in the resulting list will bring up the full catalog record, indicating which Foster area has the book (general stacks, reference, reserve, etc.), the call number and the circulation status.

Circulation status is indicated on the right of each online catalog record, on the right. Available indicates that the book should be on the shelves under that call number and available for you to check out. Due and a date indicates that the book is already checked out to someone and is due back on the date indicated. You can have the Request/Place Hold feature to recall the book for your use.

If you don't find an adequate number of books, use the Search Summit button to repeat your search in the Summit, a combined catalog for more than thirty libraries in higher education in Washington and Oregon. Use the Request This Item feature to have books sent from any of those libraries, free, to the Foster Business Library for you to checkout.

The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

A keyword search for Pepsi retrieved over a dozen records in the UW Libraries, including:

• Was there a Pepsi Generation before Pepsi discovered it?: youth-based segmentation in marketing   (1992)   (In the Foster Business Library)
• The Real Pepsi, the real story   (1991)
• Marketing successes, historical to present day   (1990)   (See the chapter on Pepsi-Cola in the 1950s)
• Odyssey: Pepsi to Apple, a journey of adventure, ideas, and the future   (1987)

For industry information, try subject searches. A subject search for Carbonated Beverage Industry retrieved just four records, including Transformation and continuity: the U.S. carbonated soft drink bottling industry and antitrust policy since 1980, available online (274 pages in PDF format, from the U.S. Federal Trade Commission).

A subject search for Food Industry and trade, on the other hand, retrieved a list of more than 1,500 records, including over 120 records in the Foster Business Library. A subject search for Beverage Industry produced a list of over 70 records, with five records in the Foster Business Library. See also the subject Soft Drink Industry, with 29 records in the UW Libraries, with eight records in the Foster Business Library, including the 1993 book entitled Strategy, structure, and antitrust in the carbonated soft-drink industry. See also New and improved: the story of mass marketing in America, chapter two of which is about the cola wars between Coke and Pepsi, and General managers in action: policies and strategies, with a case on Coca-Cola Versus Pepsi-Cola and the Soft Drink Industry.

An author search for Porter, Michael E., 1947- , limited to the Foster Business Library, produced a list of thirteen records.

Foster Business Library Corporate Annual Reports:

The Foster Business Library maintains a collection of several thousand annual reports for hundreds of U.S. and foreign companies. These reports are filed in lateral filing cabinets near the Foster Reference desk under the sign Corporate Annual Reports. Annual reports for companies in an industry can be a valuable source of information about the industry itself. For a list of all the companies in the Corporate Annual Reports collection, click here. For an index to corporate annual reports in the collection by industry sector, click here. For an index to companies in the collection with headquarters outside the U.S., click here.

The collection includes annual reports for PepsiCo (since 1997) as well as other companies in the Food, Beverage & Tobacco industry.

Foster Business Library Articles:

In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic Universe. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases.

Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

• ABI/Inform Global:

  This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select multiple databases, to the right of the search box. Click on all of the databases.

  Your search terms will be highlighted in red in each article. For tips on searching this database, click here.

  As an example, a search in all databases, for the company Pepsico produced more than 10,000 articles, with more than 90 articles in peer-reviewed scholarly journals.

  A more focused search for CO(PepsiCo Inc) produced almost 5,000 articles. A narrower search, for CO(PepsiCo Inc) AND SUB(Soft Drink Industry) produced a list of more than 1,300 articles.

  Another search, for CO(PepsiCo Inc) and Strategy, produced over 400 articles; for CO(PepsiCo Inc) and Marketing Strategy, just over 25 articles. A search for CO(PepsiCo Inc) and Diversification produced just eleven articles.

  For a SWOT analysis, searches for CO(PepsiCo Inc) and Strengths produced over 30 articles; for CO(PepsiCo Inc) and Weaknesses, over 15 articles; for CO(PepsiCo Inc) and Opportunities, over 75 articles; for CO(PepsiCo Inc) and Threats, over 15 articles.

  A search for the subject SUB(Soft Drink Industry) produced almost 8,000 articles but this subject search can be narrowed by a long list of other subjects such as Business Conditions (over 140 articles), Competition (over 600 articles), Demographics (over ten articles), Market Strategy (over 700 articles), Target Markets (over 200 articles), Trends (over 190 articles), and many more.

The Foster Business Library Reference Desk is staffed nearly all of the hours that the library is open. The staff at the desk will be happy to help you find business research tools and resources, exploit business databases to the fullest or advise on research strategies. For e-mail questions, direct your query to balib@u.washington.edu. For assistance by telephone, dial (206) 543-8012 during library hours.

For research guides on a wide variety of industries, products, companies, issues and topics, see the Team Librarian Consultation archives.

• Team Consultation Course/Program Index      (BPOL/MGMT)
• Team Consultation Industry Index      (Food & Beverage Industry)
• Team Consultation Quarter Index
• Team Consultation Title Index
• Team Consultation and Research Guide Index

MGMT 430 homepage

Need help with writing or revising the written part of your assignment? The Business Writing Center, in Lewis Hall 304, provides consultations on business class writing assignments (as well as cover letters, and resumes) with an advanced business student trained in critiquing drafts and coaching writers. Need help citing sources? Try our guide to Citing Sources.