Assignment:
Luxury goods industry:
how companies like Gucci, Dolce & Gabbana and Versace use information technology and electronic commerce; U.S. market information. (MKTG 301, 03/03/04)
The Foster Business Library offers an extensive collection of business databases on
its homepage; see under Business
Databases; see
also the four folders at the top of that list for lists of Foster databases by topic:
books,
articles--full
text, articles--citations and abstracts, and company and industry. For more
information on the
three dozen Foster business databases, click here.
For more information about which of the
three dozen Foster business databases to use, click here.
For more information on
accessing Foster databases from off campus, click here.
For answers to some frequently-asked questions about
connecting to UW library databases from off-campus, click here. And, finally, see
the UW
Libraries'
Database Usage Guidelines.
Hoovers Online:
Under Business Databases on the Foster Business Library homepage. Hoovers Online
offers information
about 14,000 public and private companies worldwide, with links to company homepages
and annual reports,
charts, company capsule, competitors, divisions, earnings, financials, Fortune and
Forbes rankings,
history, industry information, insider trading, mission statements, news links, press
releases, officers,
patents, products, SEC filings, splits, subsidiaries, etc. Most information on this
site is free and
available on the Web (not just through the Foster Business Library homepage) but, via
the Foster
homepage, you can access the more detailed Premium Content.
See the company factsheets for Gucci Group, Dolce & Gabbana, and
and Gianni Versace, including the various overviews, financials, history, competitors, etc. Only Gucci is public so there is much less information for the two private Italian companies—and Gucci is a foreign company so information is not as full as for a U.S. company.
Gucci and Versace are sited, by Hoovers Online, in the Accessories part of the apparel industry while Dolce & Gabbana is placed in the main Apparel industry.
See the Hoovers Online industry overview for the Apparel & Accessories--
Retail industry which includes all three companies.
Lexis-Nexis Academic:
To find company information, go to Business and then to Company Financial where
you can obtain financial and other data for companies. Information is available from twenty
different sources (each of which must be searched separately). Included among the sources is
Hoovers Online, with members' access to company profiles. SEC filings, particularly
company 10K annual reports, are a particularly rich source of company as well as industry
information. Use your browser's Find command (or Control-F) to locate references to
particular terms of interest in 10K filings such as trends, strategy, competitors, industry,
etc. (This database is available widely on campus and may be accessed from home via the U.W.
connectivity kit or via the Libraries' proxy server.)
Since Gucci is a foreign company, they file no 10-K forms with the S.E.C.; instead, they file a 20-F.
A search for SEC 20-F reports for GUC, for all dates, retrieved just ten reports or
parts of reports. A quick look in their 20-F filing dated 30 July 2002
retrieved no references for
Information Technology, or Electronic Commerce.
Investext:
On the Foster Business Library homepage, listed under Business Databases; also
listed under Company and
Industry.
Investext contains indexing and the full text of company and
industry research reports prepared by leading Wall Street firms, as well
as regional and international brokerage and financial firms. All reports are in PDF
format.
(This database is available widely on campus and may be
accessed from home via the U.W. connectivity kit or via the Libraries'
proxy server.)
A company search for the Gucci, ticker symbol GUC, produced over 700
reports, some of them about Gucci Group.
An industry search for Apparel produced a list of more than 4,000
reports.
An industry search for Retailing produced over 30,000 reports.
Euromonitor Market Research Monitor:
This database provides global consumer market information, with demographics, trends
and
developments, market
background, market sizes and forecasts, market shares, key players, and company
profiles.
This database provides over 1,800 reports with market data and
detailed company profiles, including market shares, brand information, company
strategy and SWOT
analyses of the companies, for many countries. For eight major countries (Australia,
China,
France, Germany, Japan, South Korea, the United Kingdom and the United States),
in-depth industry
information is also available. Euromonitor also publishes
important print titles in the Foster Business Library reference collection including
European
marketing data and
statistics, International
marketing data and
statistics, and
World consumer
income and
expenditure patterns.
A search in this database, in titles, for Apparel, produced six reports
including reports on the apparel markets in Australia, Canada, Germany, the Netherlands, and the United States.
A search in this database, in text, for Apparel produced 180 reports.
A search, in titles, for Luxury Goods produced one report, on luxury goods distribution, dated March 2002.
Forrester
Research:
Under Business Databases on the Foster Business Library homepage.
Forrester Research provides access to reports and briefings on the effects of
technology
change on businesses, consumers, and society, and analyzes such technology
areas as new media, computing, software, networking, telecommunications, and the
Internet.
To use this database, UW
users must establish a personal account from a UW IP address.
(Available from off-campus.)
A search for Gucci retrieved just two reports, one of them about the online luxury goods market, dated 2001, and over 20 pages in length; for Dolce, just one report, also dated 2001; for Versace, the same report as for Dolce.
EIU Online:
One of the world's top sources for country intelligence, the Economist Intelligence Unit (EIU)
employs
500 analysts who research almost 200 nations. The Foster Business
Library provides access to their Country Profiles, Country Reports,
Country Commerce, and Country Finance in print editions and this
database provides online access to these publications, often in both
HTML and PDF formats.
Go to Client Access to obtain country
information.
Mediamark Reporter:
CD-ROM version of Mediamark Research, a tool for market research, with information on
demographics, product and brand usage, and advertising media preferences based on survey
responses from a sample of over 25,000 consumers in the United States. Print copies of
Mediamark
Research are available in over 20 volumes in the Foster Business Library reference collection,
call number HF5415.3 .M43, dated spring 1998; the online version offers year 2000 data.
Search tips for using this database are available by clicking here. Available only on PC #19.
Demographics of purchasers of Apparel may be found under
Apparel & Accessories; no Gucci, Dolce & Gabbana or Versace, however.
Unlike library databases, these online resources are available wherever you have web
access;
they do not require that you access them via the UW Connectivity Kit or the UW
Libraries Proxy Server for
authentication. For links to business websites by topic, see Business Resources on the
Web
on the Foster Business Library homepage. Good sources for business topics include
trade associations (which
often
provide industry data unavailable elsewhere) and government regulatory and oversight
agencies (which are also a
good
source for industry data).
When using web resources, be sure to
evaluate the credibility of these resources.
Gucci Group
Public company homepages are often (but not always) an excellent source for information
about the company, with links to annual reports, company news, product details, information
about corporate
goals and culture, company financial information, Securities and Exchange Commission
filings, and company history. Look for the Investor
Relations and About Us areas on the company homepage for company information.
See the CEO Message and Financial Profile. See the Investor Center for financial reports and management presentations, and Annual Reports back to 1998. See also their Press Release Archive for recent management changes.
Unfortunately, this site lacks a search engine though you can search the group's annual reports. A search in the latest Gucci Group annual report (220 pages long) for Electronic Commerce and Information Technology produced no references.
Quicken.Com:
This site is a good source for information about companies and about their
position among their competitors; use the Compare Companies feature on the left menu for
this information.
See the company profile for The Gucci Group
as well
as the
company's position among its competitors
in terms of
market capitalization in the Textile—Apparel/Footwear/Accessories industry.
Yahoo! Finance:
This site is excellent for company and investment
information as well as an excellent source for financial ratio comparisons with industry,
sector
and S&P
500.
The NPD Group:
This market research and consulting company offers some free information on the many industries it tracks,
including Fashion. For
instance, see their Industry Trends and Viewpoint.
The Foster Business Libraryreference
collection consists
of business handbooks,
encyclopedias, dictionaries and other quick reference tools. It is located behind
the Reference Desk in the center of the library's first floor. The reference works
listed below
are arranged according to call number and, since none of these books
circulate, they should always be available--except when in use by a
library user.
International marketing data and statistics.
Demographic trends and forecasts, economic indicators, labor force, trade,
energy, environment, consumer expenditures and market size, and retailing
information for the Americas, Asia, Africa and Oceania; companion volume
to European marketing data and statistics.
Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.
Also available online.
See Clothing Expenditures on pages 390 and 402 to 403; Clothing Retailers, on pages
427 and 430; Clothing Retail Sales, on page 446.
Statistical abstract of the United States.
Information about many industries as well as demographic information;
check index for references to tables. The sources for each table are
often a valuable source of additional information.
Foster Business Library Reference, CALL NUMBER: HA202 .U56 2001.
See index pages 946 and 947 for tables on Apparel Manufacturing and Apparel Goods.
European marketing data and
statistics.
Demographic trends and forecasts, economic indicators, labor force, trade,
energy, environment, consumer expenditures and market size, and retailing
information for European countries.
Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2002.
Also available online.
See Clothing on pages 280 and 287; Clothing Expenditures, pages 240 to 243 and 252
to 253; and Clothing Retail Sales, page 319.
Standard & Poor's industry surveys.
This three-volume set provides 30-page profiles on 52 industries
with a focus
on the current economic environment, trends, regulation and outlook for
each industry.
Major companies in each industry are profiled, with references to sources
of additional industry information.
Foster Business Library Reference, CALL NUMBER: HC106.6 .S74 (Quarterly)
For apparel manufacturing, see Apparel and Footwear in volume
One; no mention of Gucci Group.
Encyclopedia of global industries.
Twelve-page descriptions of 125 global industries, with background and
development
information, current conditions, industry leaders and further reading.
Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.
See Apparel on pages 970 to 977.
Encyclopedia of emerging industries.
Five page descriptions of over 100 new industries, with an industry snapshot,
organization and structure, background and development, pioneers in the field, current
conditions, industry leaders and references to further reading.
Foster Business Library Reference, CALL NUMBER: HD2324 .E528 2001.
See Luxury Goods E-Commerce on page 173.
International directory of company histories.
Studying the history of leading companies in an industry is a good
way to learn more about the history of an industry. This
set of more than forty volumes covers over 5,600 company histories worldwide, with each
history running just two to four pages; check the company index in the latest volume
to locate a specific company history or update as well as any other
references to that company in other company histories. There is also
an index by industry.
Foster Business Library Reference, CALL NUMBER: HD2721 .I57
See Gucci in volume 25, pages 198 to 200, with an update in
volume 50,
pages 212 to 216. See Versace in volume 22, pages 238 to 240. This set does not yet include a history of Dolce & Gabbana.
Market share reporter.
Annual compilation of U.S., Canadian and Mexican market share data for companies, products and
services, arranged by SIC code, and with indexes by product, company and
topic.
Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2003.
See Gucci in table 10 on page 3; no listings for the other companies.
World market share reporter.
An annual compilation of market share information for worldwide companies
culled from thousands of periodical articles; use the company, product or brand indexes in the back of the volume to identify the company that you are researching.
Foster Business Library Reference, CALL NUMBER: HF5410 .W67 2001/2002.
See Gucci in table 371 on page 100; no listings for the other companies.
U.S. market trends & forecasts.
This large volume provides an overview and projections for 400 significant industries and
their component products or services, arranged alphabetically by industry name. For each
product or service, there is a brief indication of the value of the U.S. market in 1998 and
the compound U.S. market growth rate from 1993 to 1998 as well as a graph depicting market
value in dollars and the growth rate. There is also a brief analysis of the market sectors
for the product or service and a description of the market segmentation by volume for 1997,
plus U.S. market share and market forecast information.
Foster Business Library Reference, CALL NUMBER: HF5415.1 .U8 2001.
See Apparel on pages 39 to 71.
The lifestyle market analyst.
Market analysis information including demographic, geographic and lifestyle
information to identify who customers are, where they live, how they spend their
time and money and how to reach them.
Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .L54 2003.
See Fashion Clothing demographics on pages 748 to 751.
Ad $ summary.
This two-volume work reports paid advertising expenditures in major media
categories for companies and
brands in America.
Foster Business Library Reference, CALL NUMBER: HF5801 .A18 January-December 2001.
See Gucci in book I, page 326.
Red book/Standard directory of advertisers.
This annual two-volume publication is the most comprehensive source for information on
the advertising practices of 24,000 U.S. and Canadian companies spending a minimum of
$200,000 on national and regional advertising. Companies may be accessed by 54
business categories or by state, province or city. Entries for companies advertising
include SIC codes, business descriptions, statistics, personnel, approximate
advertising expenditures, and media. Entries for ad agencies often include the
companies and brand names handled and the executive assigned to each account. Volume
two includes indexes by product by state or province, by brand name, by SIC code and
by personnel. There is also a geographic index volume. Foster Business Library
Reference, CALL NUMBER: HF5805 .S7 2002 (volume 1: businesses)
See Gucci America on page seven.
Company/brand$.
This two-volume work reports and itemizes all paid advertising space and expenditures
in ten major media
categories for
companies and
brands in America, in several hundred consumer and Sunday magazines, in newspapers,
outdoor advertising, television,
and radio.
Foster Business Library Reference, CALL NUMBER: HF5813 .U6 .C68 2001.
Neither Gucci nor Dolce & Gabbana are in this set—but Versace is in book I, on pages 418 to 419.
Mergent international manual.
This four-volume work covers 11,000 international companies in 117 countries, arranged
alphabetically by country, with
extensive information about companies, including history, chronology, acquisitions, mergers,
spinoffs, properties,
joint ventures, subsidiaries, officers and directors, consolidated income and balance sheets
for three and two years,
respectively, long term debit, options, etc.
Foster Business Library Reference, CALL NUMBER: HG4509 .M66 2002.
See Gucci Group in volume three, pages 7487 to 7488.
This collection is located on the south side of the library, through the two pass-throughs to the
Balmer basement.
The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west
end).
The Foster Business Library General Stacks collection contains
70,000 business-related books.
These books may be
found by searching the
UW Libraries Catalog.
The UW Libraries Catalog may be found on the Foster Business Libraryhomepage, listed under Business
Databases or
at the top of the left menu under
FIND IT).
Look under Keywords for
the
company of your choice; limit by library Location to the
Foster Business Library when doing a Keyword search for business topics.
For help in searching the UW Libraries Catalog, click HELP.
Circulation status is indicated in the box in the middle of each online catalog record, on the
right. Check Shelf indicates that the book should be on the shelves under that call number and
available for you to check out. Due and a date indicates that the book is already checked out to
someone and is due back on the date indicated. Books that are already checked out to someone else, or
books at the Bothell or Tacoma campus libraries (or elsewhere on the Seattle campus) may be reserved for
your use and sent here to Foster by using the Request button on the upper menu. Books unavailable
in any of the University of Washington Libraries may be available in the collections of Central
Washington University, Eastern Washington University, The Evergreen State College, Washington State
University, or Western Washington University through the Cascade online catalog. To search Cascade, use
the menu button for Repeat Search in Cascade. It can take from a few days to a week or more to
obtain books from other libraries and to have them sent to Foster for you to pick up so use this option
only if you can afford to wait.
A keyword search for Gucci retrieved seven records, only three of which are relevant to the Gucci Group—and one of those is a young readers' book. Repeating this search in Summit (whose books can be requested
to be sent to the Foster Business Library for you) produced just relevant title:
The subject term for the apparel industry is Clothing Trade. A search for this
term, limited to
the Foster Business Library, retrieved a list of 42
records.
See also such subjects as Affluent Consumers, for which there are eight records in the UW Libraries, including three records in the Foster Business Library.
The Foster Business Library maintains a collection of several thousand
annual
reports for hundreds of U.S. and foreign companies. These reports are
filed in
lateral filing cabinets near the Foster Reference desk under the sign
Corporate Annual Reports. Annual reports for companies in an
industry can be a valuable source of information about the industry
itself. For a list of all the companies in the Corporate Annual Reports collection,
click here.
For an index to corporate annual reports in the collection by industry sector, click
here. For an
index to companies with
headquarters outside the U.S., click here.
Corporate annual reports are also often available on company homepages. A good source
for those
annual reports is Hoovers
Online on the Foster Business Library homepage, under
Business Databases.
The collection does not include annual reports for Gucci but does include
other
companies in the Consumer Products Industry.
In addition to the 800 journals in the Foster Business Library Periodicals
Collection,
the Foster Business Library offers access to 11,000 full text periodical
articles through its full text article
databases such as: ABI/Inform
Global,
Factiva, and Lexis-Nexis Academic.
These article databases may be found on the Foster Business Libraryhomepage, listed alphabetically
under
Business
Databases or in the Articles: Full Text folder.
Of these three main sources, all but
Factiva are available from any computer on the campus
network (as well as from home) via the UW
Connectivity
Kit or via the
Libraries' proxy
server.
The easiest of these databases to use is ABI/Inform Global.
For more information about accessing Foster Business Library databases from off
campus, click here. For more
information
about business databases, click here.
This database offers full text articles for over 800 journals.
To find articles on specific topics, search by word or phrase by keying your search
phrase
into the
search box.
ABI/Inform Global includes journals but not national or Washington state
newspapers (though
the Wall Street Journal is included). It also does not include valuable trade
and industry
and other periodicals. Your searches will span the widest possible array of
publications by
expanding your search to all databases in ABI/Inform. To expand your search to
include all
collections in this database, click on
Select multiple databases, to the right of the search box. Click on all of the
databases.
Your search terms will be highlighted in red
in each article. For tips on searching this database, click here.
For example, a search for CO(Gucci Group NV), in multiple databases, produced a list of
more than
220 articles; a search for CO(Gucci Group NV) and Electronic Commerce, just
two
articles; for CO(Gucci Group NV) and Information Technology,no
articles; for CO(Gucci Group NV) and Marketing,six articles.
A search for the broader topic of SUB(Luxury products) produced just twenty articles. A search for SUB(Wealth) and SUB(Consumer Spending) produced over 80 articles.
The Foster Business Library Reference Desk is staffed nearly all the hours that the
library is open. The
staff at the desk will be happy to help you find research tools on any business
subject. For e-mail
questions, direct your query to balib@u.washington.edu. For
assistance by telephone, dial (206) 543-8012 during library hours.
Need help with writing or revising the written part of your assignment?
The Business Writing
Center, in Lewis Hall 304, provides consultations on business class
writing assignments (as well as cover letters, and resumes) with an
advanced business student trained in critiquing drafts and coaching
writers. Need help citing sources? Try our guide to Citing
Sources.