The Gap

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The Gap, Inc.



Assignment:    The Gap, Inc:  company and retail industry information, including strategy, SWOT analysis, and organization management. (MGT 430, 21 October 2004)
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Foster Business Library Databases:

    The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases. For more information on the three dozen Foster business databases, click here.   For more information on which of the three dozen Foster business databases to use, click here.   For more information on accessing Foster databases from off campus, click here.   For information about responsible database usage, click here.

  • Hoovers Online:   Under Business Databases on the Foster Business Library homepage. Hoovers Online offers information about 14,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc.

    See the company fact sheet and overview for The Gap, Inc.; see also the link to Products/Operations and Financials. See also their Competitors and, especially, the valuable Competitive Landscape, comparing the company with its top three competitors, its industry, and the market, across a variety of metrics. In addition, see the industry fact sheet for Apparel & Accessories Retail and the related Industry Overview.

  • Investext:   On the Foster Business Library homepage, listed under Business Databases. Investext contains indexing and the full text of company and industry research reports prepared by leading Wall Street firms, as well as regional and international brokerage and financial firms. All reports are in PDF format.

    A company search for the ticker symbol GPS produced a list of over 1,800 reports. An industry search for the Retailing industry produced over 31,000 reports.

  • Lexis-Nexis Academic:   On the Foster homepage, under Business Databases. To find company information, go to Business and then to Company Financial where you can obtain financial and other data for companies. Information is available from twenty different sources (each of which must be searched separately). SEC filings, particularly company 10K annual reports, are a particularly rich source of company as well as industry information. Use your browser's Find command (or Control-F) to locate references to particular terms of interest in 10K filings such as trends, strategy, competitors, industry, etc.

    This database includes over ninety SEC 10-K filings (or parts of filings) for The Gap, back to 1994, with references to the scope of their business and the risks involved in their industry.

  • Euromonitor:   This British database provides global consumer market information, with demographics, trends and developments, market background, market sizes and forecasts, market shares, key players, and company profiles. This database provides over 1,800 reports with market data and detailed company profiles, including market shares, brand information, company strategy and SWOT analyses of the companies, for many countries. For eight major countries (Australia, China, France, Germany, Japan, South Korea, the United Kingdom and the United States), in-depth industry information is also available. For more information about this database, see About Eurmonitor Market Research Monitor.

    Go to the tab Market Sector to view reports by industry, and then to Retail, for over 500 reports, including a nine-page report on Clothing Retailers in the USA, dated June 2004 (which refers to The Gap). A search for Gap produced two reports on the company, the most recent dated November 2003 (in 17 PDF pages).

  • Forrester Research:   Under Business Databases on the Foster Business Library homepage. Forrester Research provides access to reports and briefings on the effects of technology change on businesses, consumers, and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet. To use this database, UW users must establish a personal account from a UW IP address. (Available from off-campus.)

    A search for reports in the Retail Industry retrieved over 350 reports; a search for the Gap retrieved over 600 reports, all with the word Gap in them.

  • Mergent Online:   On the Foster Business Library homepage, listed under Business Databases. Online access to the print edition of the Mergent Manuals, with extensive information on 11,000 U.S. and 17,000 international companies, including financials, stock, properties, joint ventures, annual reports, subsidiaries, S.E.C. filings, etc. For search tips, see About Mergent Online.

    The Gap is included in this database, with extensive information.

  • Value Line:   On the Foster Business Library homepage, listed under Business Databases.   Stock information and advice on 1,700 companies, 90 industries, the stock markets and the economy; an online version of the print Value Line Investment Survey. To search for companies or industries, go to the left menu for Look Up Company or Look Up Industry.

    The Gap is included in this database, along with the Retail (Special Lines) industry, which includes over sixty companies.

    CD-ROM database:

  • Mediamark Reporter:     CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Print copies of Mediamark Research are available in over 20 volumes in the Foster Business Library reference collection, call number HF5415.3 .M43, dated spring 1998; the online version offers year 2000 data. Search tips for using this database are available by clicking here. Available only on PC #19.

    Demographics of purchasers of various clothing may be found under Apparel. Try searching under company name. The word Apparel sometimes seems to crash this database.

Web Resources:

Foster Business Library Reference Collection:

    The Foster Reference Collection is located behind the Reference Desk in Foster.

  • International marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
    Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.

    See Clothing Expenditures on pages 390 and 402 to 403; Clothing Retailers, on pages 427 and 430; Clothing Retail Sales, on page 446.

  • Statistical abstract of the United States.
    Information about many industries as well as demographic information; check index for references to tables. The sources for each table are often a valuable source of additional information.
    Foster Business Library Reference, CALL NUMBER: HA202 .U56 2003.

    See index page 976 for tables on Apparel Goods.

  • European marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
    Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2003.

    See Clothing on pages 280 and 287; Clothing Expenditures, pages 240 to 243 and 252 to 253; and Clothing Retail Sales, page 319.

  • Standard & Poor's industry surveys.
    This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
    Foster Business Library Reference, CALL NUMBER: HC106.6 .S74 (Quarterly)

    See the industry survey for Retailing: Specialty in volume three; highlighted companies, in the Comparative Company Analysis, include The Gap under Apparel Retail.

  • The ultimate book of business brands.
    This slim paperback covers 50 companies from a brand perspective, with three to six page essays on each company.
    Foster Business Library Reference, CALL NUMBER: HD69 .B7 .C722 2003.

    See The Gap on pages 40 to 42.

  • Encyclopedia of global industries.
    Twelve-page descriptions of 125 global industries, with background and development information, current conditions, industry leaders and further reading.
    Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.

    See Apparel on pages 970 to 977, including references to The Gap.

  • International directory of company histories.
    Studying the history of leading companies in an industry is a good way to learn more about the history of an industry. This set of more than forty volumes covers over 5,600 company histories worldwide, with each history running just two to four pages; check the company index in the latest volume to locate a specific company history or update as well as any other references to that company in other company histories. There is also an index by industry.
    Foster Business Library Reference, CALL NUMBER: HD2721 .I57

    See The Gap in volume five, pages 60 to 62; volume 18, pages 191 to 194; and volume 55, pages 152 to 157.

  • Market share reporter.
    Annual compilation of U.S., Canadian and Mexican market share data for companies, products and services, arranged by SIC code, and with indexes by product, company and topic.
    Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2003.

    See The Gap in table 491 on page 120 and on page 347 in SIC code 56--Apparel, in tables 1483 and 1485.

  • U.S. market trends & forecasts.
    This large volume provides an overview and projections for 400 significant industries and their component products or services, arranged alphabetically by industry name. For each product or service, there is a brief indication of the value of the U.S. market in 1998 and the compound U.S. market growth rate from 1993 to 1998 as well as a graph depicting market value in dollars and the growth rate. There is also a brief analysis of the market sectors for the product or service and a description of the market segmentation by volume for 1997, plus U.S. market share and market forecast information.
    Foster Business Library Reference, CALL NUMBER: HF5415.1 .U8 2001.

    See Apparel on pages 39 to 71.

  • The lifestyle market analyst.
    Market analysis information including demographic, geographic and lifestyle information to identify who customers are, where they live, how they spend their time and money and how to reach them.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .L54 2003.

    See Fashion Clothing demographics on pages 748 to 751.

  • Plunkett's retail industry almanac.
    This almanac offers information about major industry trends, industry statistics, industry information, major companies in the industry, with indexes by state, country, region, etc. The major part of the almanac provides one-page profiles of companies in the industry, with directory information, growth plans and special features, contacts, brief financials, brief salary and benefits data, and women officer-director and advancement information.
    Foster Business Library Reference, CALL NUMBER: HF5428 .P558 2003.

    See The Gap on pages 29 and 255; retail industry major trends, on pages 7 to 15; retail industry statistics, pages 18 to 32, and online retailing, pages 53 to 57.

  • RMA annual statement studies.
    Norms and ratios for many industries and sizes of business, itemized by asset size, and categorized by four digit SIC code.
    Foster Business Library Reference, CALL NUMBER: HF5681 .B2 .R6 2003-2004.

    See SIC codes 5651 and 5699 on pages 920 to 925.

  • Industry norms and key business ratios.
    Key business ratios for 800 S.I.C industry categories, a publication of Dun & Bradstreet.
    Foster Business Library Reference, CALL NUMBER: HF5681 .R25 .I525 2002-2003.

    See page 136 and 137 for SIC code 56.

  • Almanac of business and industrial financial ratios.
    This annual publication, edited by Leo Troy, offers a different take on ratios than the title above. The arrangement of more than 190 industries is by NAICS code.
    Foster Business Library Reference, CALL NUMBER: HF5681 .R25 .T68 2004.

    See pages 226 for NAICS code 448000.

  • Ad $ summary.
    This two-volume work reports paid advertising expenditures in major media categories for companies and brands in America.
    Foster Business Library Reference, CALL NUMBER: HF5801 .A18 January-December 2001.

    See The Gap on page 305 in the same volume.

  • Red book/Standard directory of advertisers.
    This annual two-volume publication is the most comprehensive source for information on the advertising practices of 24,000 U.S. and Canadian companies spending a minimum of $200,000 on national and regional advertising.
    Foster Business Library Reference, CALL NUMBER: HF5805 .S7 2004 (v. 1)

    See The Gap, on page 549.

  • Company/brand$.
    This two-volume work reports and itemizes all paid advertising space and expenditures in ten major media categories for companies and brands in America, in several hundred consumer and Sunday magazines, in newspapers, outdoor advertising, television, and radio.
    Foster Business Library Reference, CALL NUMBER: HF5813 .U6 .C68 2001.

    See The Gap in book I, pages 360 to 361.

  • Mergent industry review.
    Statistical data on 3,000 companies in 137 industries, with ranking, key financial information, operating data and ratios.
    Foster Business Library Reference, CALL NUMBER: HG4961 .M68 (Quarterly)

    See the section on the Retail--Specialty Stores industry, on pages 403 to 408, in the August 2004—January 2005 edition.

Foster Business Library Books:

    The Foster Business Library maintains a collection of over 70,000 books on all business topics. To identify relevant books, go to the UW Libraries Catalog on the Foster Business Library homepage (under Business Databases). Try searching by keyword; use the Modify Search feature to restrict your list of books to the Foster Business Library and in order from newest book to oldest. To do so, use the pulldown menu under Location to specify Foster Business Library. Clicking on the titles in the resulting list will bring up the full catalog record, indicating which Foster area has the book (general stacks, reference, reserve, etc.), the call number and the circulation status.

    Circulation status is indicated on the right of each online catalog record, on the right. Available indicates that the book should be on the shelves under that call number and available for you to check out. Due and a date indicates that the book is already checked out to someone and is due back on the date indicated. You can have the Request/Place Hold feature to recall the book for your use.

    The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

    A keyword search for The Gap retrieved numerous records with the word Gap in them but almost none about the retail company. A subject search for GAP, Inc retrieved just the company's annual report. Repeating this search in Summit (whose books can be requested to be sent to the Foster Business Library for you) produced just one title:

    The subject term for the apparel industry is Clothing Trade. A search on this term, limited to the Foster Business Library, retrieved a list of 42 records. The subject term for The Gap's type of retail stores is Department Stores--United States; a subject search for this term, limited to the Foster Business Library, retrieved a list of 31 records.

Foster Business Library Corporate Annual Reports:

Foster Business Library Articles:

    In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic Universe. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases.

    Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

  • ABI/Inform Global:

    This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select multiple databases, to the right of the search box. Click on all of the databases.

    Your search terms will be highlighted in red in each article. For tips on searching this database, click here.

    For example, a search for CO(Gap Inc.), in all databases, produced a list of more than 1,800 articles, including twelve articles in scholarly journals, over 150 articles in magazines, over 500 articles in trade and industry publications, and over 1,000 articles in newspapers. A search for CO(Gap Inc.) and SUB(Retailing Industry) produced over 400 articles; for CO(Gap Inc.) and SUB(Retail Stores), over 430 articles; for CO(Gap Inc) and Strategy, over 100 articles.

    A search for the broader topic of SUB(Retail Stores) produced over 75,000 articles; for SUB(Retailing Industry), over 61,000 articles.

Help:
19 October 2004; updated 20 October 2004.   Peter Stevens, Business Librarian, Foster Business Library, at stevens@u.washington.edu.