|
|
|
|
|
|
These publications provide media rates and data for the advertising industry, listing
advertising rates, editorial or programming content, circulation and other basic information
for a variety of advertising media, including radio, television, newspapers, and consumer
magazines, in separate volumes with different call numbers. Most volumes are organized by
state and by city, with demographic and market data for each state. For information on how to
use and interpret SRDS publications, click here for a 4-page PDF
guide from the libraries at Bowling Green State University.
Not part of the series above is another SRDS annual publication, the Lifestyle market analyst, also in the reference collection, call number HF5415.33 .U6 .L54.
For more about marketing, see the Foster Business Library research guide for Marketing Resources.
The Foster Business Library's SRDS publications are located in the Foster Business Library Reference Collection (behind the Reference Desk in the center of the library's first floor). The list below is in alphabetic order by title; for a list in call number order, click here. These publications are catalogued by subject, each volume with its own call number; they are not shelved together as a set. The Foster Business Library offers only the print edition of these publications, not the online edition.