About Simmons Choices III

Simmons Choices III Database:

Simmons Choices III provides marketing data that can be cross-tabulated to create demographic and psychographic profiles of consumers. This database was formerly available only on PC #19; it is now networked within the Foster Business Library and available on all public and Access Plus computers (in the Foster Business Library only); this database is not accessible from off-campus.

Click here to access this database.

Simmons Choices Database Guides:

The top choice:

Library Guide: Simmons Choices 3: This site, from the Sawyer Library at Suffolk University, provides an overview of this database, examples of the search screens, how to formulate a search and navigate the search screen, how to print and save, and how to employ advanced searches, when using Simmons Choices III.
Other guides:
Simmons Choices II Tutorial: This site, from the Foster Business Library, explains how to use Simmons Choices II.
Simmons Study of Media & Markets, Choices II: This Arizona State University guide explains how to use this version of the CD-ROM database.
Simmons Study of Media and Markets: From Babson College comes this excellent Horn Library guide to this CD-ROM database.
Using Simmons Choices III: The University of Tennessee is the source for this guide to using Simmons Choices III.
Simmons Choices3 Video Tutorial: This tutorial, from the Gast Business Library at Michigan State University, offers a two part video, each about five minutes long, plus two print resources.
Simmons Choices II Tutorial: This tutorial, by Professor Hairong Li, from Michigan State University, is a good guide.

Help:

The Foster Business Library Reference Desk is staffed most of the hours that the library is open. The staff at the desk will be happy to help you find research tools on any business subject. For e-mail questions, direct your query to balib@u.washington.edu. For assistance by telephone, dial (206) 543-8012 during library hours.

See also the Foster Business Library's Business & Economics FAQ, and, in particular, the sections for Business Databases and Marketing and Advertising.

For research guides on a wide variety of industries, products, companies, issues and topics, see the Team Librarian Consultation archives.

July 1, 1999; updated 7 January 2008. Peter Stevens, Business Librarian, stevens@u.washington.edu.